When you’re selling stuff on your website, the no. 1 Priority is to have a good speed that helps users surfing through your website quickly. If you don’t speed up your website then you’re loosing visitors and that will be the worse impression to Google and the Visitors. Even Google now a days, giving priority to the websites having excellent speed like 1-2 seconds. So, what do you actually need to get done to speed up your WordPress website? Lets discuss the key factors that will help you getting fastest speed and so Google loves it too:
When you’re looking to speed up your website then the first and very important thing that you need to take care of is to Compress/Optimize Images. For example, you have 10 images in a page and each of them is over 2mb then how can you expect it load faster? You must compress that image to a point where image isn’t distorted and it gets to 200kb or something. If you don’t pay attention to images then you’re surely loosing a lot of visitors. Check out speed in Google Page Speed insights tool before Images Optimization and then after. You’ll be stunned to see your site gaining good points.
You can also use some online tools that compress images for you much faster. Here is an example of the tool:
Remove Unnecessary Plugins
Now that you’ve optimized your images and you’ve noticed a major difference in your site loading speed. Lets take a step forward and remove all of the unnecessary plugins from your WordPress website. Simply login to your backend and remove the plugins that are non-active. That will help reducing load on the website since useless scripts and codes also loads up your website. So, better to only keep plugins that are needed. Don’t even use so much plugins and if you do so, your website will be so much slow because of jQuery that is being loaded again and again in every plugin.
Update Plugins and Scripts
Updating plugins and scripts is just like keeping yourself updated with trends and languages of the code. If you’re not updated with latest trends and updates then you’re outdated just like plugins and themes. You need to be updated with updates so you’re aware of things happening around you. Similarly, if you don’t update your plugins, theme and scripts then Google won’t give it importance. Google will take such sites on top that are regularly updated and it clearly says in Google Penguin Update that updates are important for security purposes. So, make sure to update your site and scripts regularly.
Use CDN to Load Faster
CDN is basically known as Content Delivery Network. It places your website code on an online server as a cache and then load directly from there rather than loading up from your server. Your server might be located in your central location and users can be from other corner of the world. CDN solves the problem by loading your website from the closes point of the user that loads your website.
CDN saves cache as well as solves the issues of slow loading due to change of location of your servers. You can get these services from various CDN services online.
Keep CSS on Top and JS at the Bottom
Enable Browser Cache
You can also enable browser cache to keep cache of your website on local systems of your users. When you enable browser cache, it enables browsers to download your website in their local browser as a cache so next time users will be getting website from their browsers and not by your servers. This is simply like opening a website from a folder on your PC. So, you can have a better idea of how it works. To do so, you need to install plugins like W3 Total Cache. To install this plugin:
Navigate to plugins tab> Add New> Search W3 Total Cache > Install and Activate it. Then in the settings, enable Browser Cache option to help you speed up your WordPress website.
G-zip compression minimizes the size of browser-based HTTP responses. It sometimes reduces 60% load on your website. Your website always have HTTP requests from other websites so this can help reduce responses and take your speed to the best possible point.
To do so, you have 3 ways. I’ll recommend you to do so using W3 Total Cache. Enable the G-Zip Compression and there you go!
These are the best steps to speed up your WordPress website but sometimes there are complicated things like some hack code, scripts in your website that needs to be addressed manually. You might need to learn code for that but that will take a lot of time. We can help you speeding up your website in such issues as well. We have a special community that helps people and live like a family. Let us know and we’re here to serve you out of the box 🙂